Money Mindset & Confidence. How Understanding Her Numbers Empowered Georgia Norton Lodge.
Georgia Norton Lodge is a creative entrepreneur with serious talent and a whole lot of ambition. As the founder of Georgia Draws a House and creative agency Soft Launch, she’s built two thriving brands rooted in design, illustration, and big ideas. But like many creative business owners, Georgia found herself hitting a wall when it came to the financial side of her business.
She didn’t want to hand off her money matters completely - but she also knew that accounting wasn’t in her zone of genius.
“I’m a creative,” Georgia says. “I’m not a money expert. But I’m also not someone who wants to be in the dark. I want to understand what’s going on - I want to be part of the process.”
Here’s how our team of expert business accountants stepped in to empower Georgia to take her creative business to the next level.
Understanding What the Numbers are Really Saying
As Georgia’s business grew, so to did the level of complexity in her financial situation. Managing your finances can feel overwhelming, but with a team in your corner who can walk you through the nuance, your numbers can turn into a really empowering tool to drive your business even further.
From tracking expenses to managing invoices, we empower Georgia to make the right decisions for her business with a deep understanding of the “why” for each move - without the jargon. Knowledge is power and in Georgia’s own words she’s “never felt so empowered”.
Why Creative Entrepreneurs Struggle With Money
Many business owners feel overwhelmed by finances. It’s not uncommon to avoid money altogether or to outsource it and hope for the best. But Georgia knew that wasn’t sustainable.
“There was a time in the business where I didn’t have a lot of confidence,” she shares.
“I didn’t have a handle on what was happening financially, and it really affected me. I just felt like I was running, like, a million miles an hour, but I didn’t know what was going on.”
Georgia’s story is totally familiar and often normal: immense drive and vision, but anxiety around the numbers. That’s where our team stepped in - not just as accountants, but as educators, advocates, and confidence builders, because “normal” doesn’t mean it’s what you want for your growing business.
Transforming Her Money Mindset With Kindred Accounting
Working with Kindred gave Georgia something she hadn’t experienced with an accountant before: time, empathy, and real conversation.
“What I appreciate most about working with Kindred Accounting is the time they give me,” she explains.
“I can pick up the phone and speak to anyone on the team. They’ll jump on a call and won’t leave until I understand.”
She says the freedom to ask questions without judgment changed everything.
“I’m not charged by the hour - I’m allowed to talk and ask questions. They explain things clearly, and I’ve never felt so empowered.”
Instead of feeling intimidated by the numbers, Georgia now feels equipped to understand them - and to make confident decisions.
Business Finance That Supports Growth
Georgia never wanted to hand everything over and hope for the best. She wanted to stay engaged - and our business accounting experts LOVE that.
“It’s not that they’ve taken it off my hands - they’ve explained it to me, they’ve helped me learn it… and I think that’s the key to having confidence with your finances: actually understanding what’s going on.”
That shift gave her the confidence to plan ahead, grow her profits, and feel in control of her business trajectory.
Clarity Creates Confidence - for Creatives Too
Georgia wanted an approachable and human answer to her money questions - something she hadn’t experienced with accountants before.
“Kindred don’t make me feel like I’m asking stupid questions. They turn it into a conversation, and that’s something that I’ve never experienced before with accountants.”
Today, she’s leading both of her businesses with more clarity and confidence. With a clear view of her finances and the right support around her, Georgia is free to focus on what she does best - being creative.
“What Kindred gave me was control back.”
Grow Your Creative Business With Confidence
If you're a creative entrepreneur who wants to feel more in control of your finances (without becoming an accountant), we can help.
We are passionate about giving you the clarity, time, and support you need to make smart, confident decisions-so you can grow a business you really love.
Ditch the chaos & start navigating your numbers with us now.
